KUWAIT: As part of its ongoing efforts to develop and enhance employee performance, Kuwait Airways organized its first training course on artificial intelligence. The course focused on fields related to public relations, marketing, and social media. Commenting on the launch of the course, the Director of Corporate Communications and Marketing at Kuwait Airways, Hamad Bader Al-Ozainah, stated, “This training course is the first of its kind on artificial intelligence organized by the Training and Development Department at Kuwait Airways.
This course will be expanded in the future to include other specializations that will play a vital role in developing and enhancing employee performance, developing their professional and intellectual capabilities, and fostering new horizons for innovation and creativity, all of which will positively impact the company’s overall performance.” Al-Ozainah added that the course included the use of well-known applications and programs such as ChatGPT, Microsoft 365 Copilot, DeepSeek, and other modern technologies designed to support employees in finding effective solutions for their daily tasks, as well as in organizing advertising and media campaigns, among other functions.
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He emphasized that using these programs effectively requires intensive practice and training to achieve optimal results, whether in conducting research, generating analyses, or monitoring the company’s performance across social media platforms. Al-Ozainah stated that the objective of this course is to enhance employee efficiency and performance in line with the technological advancements in artificial intelligence, particularly within the air transport sector. He explained that Kuwait Airways continues to focus on educating and equipping its employees in an optimal manner that aligns with the scale and pace of development in the region.
Al-Ozainah noted that this initiative is part of Kuwait Airways’ comprehensive digital transformation strategy, which aims to enhance the company’s technological infrastructure and integrate artificial intelligence tools into various operational and administrative functions. This integration, he explained, will help accelerating procedures and enhance decision-making accuracy through data-driven insights and smart analysis. He pointed out that Kuwait Airways, in line with its strong commitment to investing in the human element, strives to create a work environment that encourages innovation and enhances employees’ capabilities with the skills needed to navigate future technologies.
This approach supports the establishment of a culture of continuous learning within the company in general. Al-Ozainah concluded by emphasizing Kuwait Airways’ commitment to staying at the forefront of the latest developments in the aviation industry, particularly in the field of artificial intelligence and its wide-ranging applications. He noted that the national carrier consistently prioritizes the development of the company’s internal work system, whether through the adoption of cutting-edge technologies and or by training employees to achieve its desired goals.