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In Kuwait, in-store shopping reigns despite global e-commerce shift

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By Christine Susan Shine

KUWAIT: Despite the global shift toward online shopping, people in Kuwait remain firmly loyal to in-store experiences. According to a 2024 Ipsos report, Spotlight Kuwait: Online Shopper Behavior and Attitudes, 86 percent of Kuwait’s population still prefers to shop in physical stores, making it one of the few markets globally where traditional retail continues to dominate.

In the US, for example, online shopping continues to gain ground over traditional retail, with the overall retail sector projected to contract by 0.2 percent over the next decade. During the 2024 holiday season, 76 percent of American shoppers were planning to buy at least half of their gifts online, according to a CNBC article.

On the other hand, the Ipsos poll found that only 14 percent of Kuwait’s population favors online shopping. Analysts attribute this trend to a mix of cultural habits, convenience, and a lack of trust in online platforms — factors that have shaped a uniquely Kuwaiti approach to retail.

The poll surveyed 500 people across the country, with a sample representative of the population across gender, age (18+), nationality and socioeconomic status. According to Aftab Ellahi, Chief Client Officer at Ipsos Kuwait, mistrust is a big reason people avoid online shopping. “With so many phishing scams and shady websites, people, especially expats — just feel safer paying in-store,” he says.

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Kuwait’s small size and conveniently located shopping areas are another factor, a sales official in one of Kuwait’s largest retail companies tells Kuwait Times. “It’s actually easier to get around here than in most big cities,” says an expert in the market. “Traffic’s manageable, everything’s close, and shopping feels like a mini outing.”

Walk into any mall on a weekend and you’ll feel it, the energy of a community that loves to shop, not just for products, but for the experience. In Kuwait, malls are more than shopping centers — they’re weekend spots. With limited entertainment venues, heading to a mall has become a leisure activity. For many, shopping is a social ritual where families meet, and friends catch up.

Fatima, who didn’t give her last name, says no app can replicate the joy of stumbling upon the perfect outfit or bargaining your way to a sweet deal. “We love to touch, try, and explore the products before buying,” explains Fatima, a long-time shopper. “Online images can be misleading. What looks great on screen might not suit us in person.”

Some shoppers like Gabriel, a 29-year-old who didn’t give his last name, gets the best of both worlds: “I order groceries online — it’s fast. But for shoes? I need to try them on. No exceptions.”

Only 14 percent of people surveyed say they prefer online shopping. Even for everyday tasks like bill payments and travel bookings, Kuwait’s population is slower to go digital: 37 percent pay their telecom bills online, while 27 percent use the internet to book their travel.

Surprisingly, this love for physical shopping spans generations. According to Ipsos, two thirds of those aged 45+, and those between 25-44 still enjoy going to stores. Even Gen Z isn’t fully digital — 43 percent of shoppers aged 18–24 say they’d rather try before they buy.

While much of the world settled into a digital-first life after COVID-19, Kuwait swung back to its roots. “People missed the human part of shopping,” says Ellahi. “They want to feel fabrics, smell perfumes, try on clothes — that emotional satisfaction is irreplaceable.”

This shift doesn’t reflect a rejection of digital convenience, but rather a preference for balance. A blend of online accessibility and in-person experiences is shaping Kuwait’s retail landscape, where shopping remains as much a cultural and social activity as a commercial one.

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Kuwait population reaches 5.099 million; Budget revenues could hit KD 18.276bn

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KUWAIT: The total population in Kuwait reached approximately 5.099 million people by the end of June 2025, marking a growth of about 2.2 percent—or an absolute increase of around 111,000 people—compared to the end of 2024 when the population was 4.988 million, according to the data released by the Public Authority for Civil Information. The PACI has released the latest detailed data on population and labor statistics as of the end of June 2025.

The proportion of Kuwaitis in the total population also dropped— from about 31.7 percent at the end of the first half of 2024 to around 30.4 percent according to the latest figures. The number of Kuwaiti males, at approximately 776.7 thousand, slightly exceeds that of Kuwaiti females, at around 773.9 thousand. Meanwhile, the number of non-Kuwaiti residents increased by about 189.3 thousand people, representing a growth rate of approximately 5.6 percent, bringing their total to around 3.548 million. The compound annual growth rate (CAGR) of the non-Kuwaiti population from 2015 to June 2025 was about 2.0 percent.

The total number of workers in Kuwait reached approximately 3.142 million, representing about 61.6 percent of the total population. For Kuwaiti citizens, the employment-to-population ratio stood at about 31.7 percent of the total Kuwaiti population. Notably, the percentage of employed non-Kuwaitis out of the total non-Kuwaiti population was around 74.7 percent. When compared to the end of June 2024, the share of Kuwaiti workers within the total workforce in Kuwait decreased from about 16.6 percent to approximately 15.6 percent in June 2025.

Additionally, the proportion of female workers among the total Kuwaiti workforce declined to around 49.3 percent by the end of the first half of the current year, down from 51.2 percent in June 2024. Female workers made up around 30.3 percent of the total workforce in Kuwait. The number of employed Kuwaiti nationals declined by approximately 15.2 thousand, bringing the total to around 491.1 thousand workers, down from about 506.4 thousand at the end of June 2024. Of these, about 392.9 thousand were employed in the government sector, accounting for 80.0 percent of all working Kuwaitis. This figure differs from the 83.8 percent reported by the CSB, both entities being government institutions, which may be due to the inclusion of unemployed individuals or those on waiting lists in the latter’s figures.

It is believed that the number of openly unemployed Kuwaitis slightly increased to around 30.7 thousand individuals, representing approximately 6.2 percent of the total Kuwaiti labor force by the end of June 2025, compared to about 29.9 thousand or 5.9 percent at the end of June 2024. The total number of workers (both Kuwaiti and non-Kuwaiti) in the government sector reached about 520 thousand, which accounts for roughly 16.5 percent of the total population. Kuwaitis made up approximately 75.6 percent of all employees in the public sector.

Kuwait oil price edges up

By the end of July 2025, the fourth month of the current fiscal year 2025/2026 had concluded. The average price of Kuwaiti oil per barrel for July was around $71.4, an increase of $1.5 per barrel or by 2.2 percent compared to the June’s average of $69.9 per barrel. It was also higher by $3.4 per barrel or by 5.0 percent, compared to the new assumed price in the current budget which is set at $68 per barrel. When comparing this figure to the approved expenditures of KD 24.538 billion, it is likely that the general budget for the current fiscal year 2025/2026 will record a deficit of KD 6.262 billion. However, the dominant factor remains the developments in oil revenues and the potential for savings in expenditures.

Furthermore, the average price of Kuwaiti oil per barrel for the elapsed period of the current fiscal year stood at $69, that is lower by $10.7 or by-13.4 percent compared to the average price per barrel of the previous fiscal year 2024/2025, which was around $79.7. It is also lower by $21.5 or by 23.7 percent, compared to the breakeven price in the current budget at $90.5, according to estimates by the Ministry of Finance and following the suspension of the 10 percent deduction from total revenues for the Future Generations Reserve. It is assumed that Kuwait generated oil revenues of KD 1.352 billion in July. Assuming that production levels and prices remain unchanged, an assumption that may not hold, total oil revenues for the entire current fiscal year are expected to reach KD 15.350 billion after deducting production costs.

This figure is around KD 45 million higher than the estimated amount in the current fiscal year’s budget, which is at KD 15.305 billion. With the addition of around KD 2.926 billion in non-oil revenues, the total budget revenues for the current fiscal year would amount to KD 18.276 billion. An announcement was made on July 22, 2025, regarding the actual budget deficit (the final account) for the previous fiscal year 2024/2025, which amounted to KD 1.056 billion. However, the detailed figures of that final account have not yet been published, making it difficult to analyze the situation.

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NBK sponsors the ‘Green Adventure’ program in collaboration with LOYAC

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KUWAIT: As part of its strategic partnership with LOYAC, and within its ongoing commitment to youth and society development, NBK sponsored the “Green Adventure” program aimed to build future leaders. The “Green Adventure” program, which is a unique initiative that combines physical and educational sustainability-related activities, took place in Portugal for seven days.

Through interactive theoretical sessions and practical field activities, the program targeted instilling values of environmental responsibility and sustainability for the youth to become future leaders and change makers. In the program, the students learned sustainable natural landscape and garden designing, in addition to applying sustainable daily agricultural practices to make a positive environmental impact.

The adventure opened many golden opportunities for the participants, such as exploring Portugal’s charming nature, diverse wildlife, and unique environmental systems. They also visited the ancient Moorish castle, and they were able to build connections with same-interest individuals and experts in the field, in addition to achieving a deeper understanding of the relationship between nature and society.

This sponsorship comes as an emphasis of NBK’s leadership in social responsibility and its commitment to investing in future generations, as it firmly believes in the effectiveness of such initiatives that contribute to shaping deeper understandings of global environmental issues, which consequently builds a generation that is strongly aware and capable of facing future sustainability-related challenges.

Additionally, NBK highlights the importance of private sector and non-profit organizations collaborations that aim to achieve sustainable development, and this sponsorship is part of a wider strategy that supports initiatives of youth education and environmental development for a better future for Kuwait and the region.

In this light, NBK will continue to promote social responsibility and support all society’s segments and non-profit organizations, particularly those institutions and programs that care for the youth and address their needs and requirements for a better future, as it strongly believes in the effective role of these programs in serving society and people. LOYAC is a non-profit organization that aims to support the youth by providing training opportunities and specialized educational and volunteer development programs.

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Kuwait Acting PM, FM receive Antigua and Barbuda’s FM

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KUWAIT: Kuwait’s Acting Prime Minister Sheikh Fahad Yusuf Al-Sabah receives on Wednesday at Bayan Palace, in the presence of Foreign Minister Abdullah Al-Yahya, Antigua and Barbuda’s Minister of Foreign Affairs, Trade, and Barbuda Affairs Everly Paul Chet Greene, along with his accompanying delegation. --KUNA

KUWAIT: Kuwait’s Acting Prime Minister Sheikh Fahad Yusuf Al-Sabah receives on Wednesday at Bayan Palace, in the presence of Foreign Minister Abdullah Al-Yahya, Antigua and Barbuda’s Minister of Foreign Affairs, Trade, and Barbuda Affairs Everly Paul Chet Greene, along with his accompanying delegation. –KUNA

KUWAIT: Kuwait’s Acting Prime Minister Sheikh Fahad Al-Yousef Al-Sabah received on Wednesday at Bayan Palace, in the presence of Foreign Minister Abdullah Al-Yahya, Antigua and Barbuda’s Minister of Foreign Affairs, Trade, and Barbuda Affairs Everly Paul Chet Greene, along with his accompanying delegation, on the occasion of his visit to the country. During the meeting, the two sides reviewed bilateral relations between the two countries and ways to strengthen them, in addition to exchanging views on issues of mutual interest.

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During the meeting, they reviewed the close bilateral relations between the two friendly countries and the frameworks for strengthening and developing them in various fields, in addition to discussing regional and international developments and the developments taking place in the region. — KUNA

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