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Korea Health & Beauty Festa launched to boost medical tourism ties

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KUWAIT: The Embassy of the Republic of Korea in Kuwait inaugurated the first-ever Korea Health & Beauty Festa, held from May 15 to 17, 2025. The landmark event spotlighted Korea’s growing global reputation in advanced healthcare, cosmetic medicine, and wellness tourism, offering Kuwaiti audiences an immersive experience of the country’s thriving health and beauty sectors.

Speaking at the B2B session held ahead of the public opening, Korean Ambassador to Kuwait Park Chong-Suk emphasized the significance of the event in light of increasing people-to-people exchanges between the two nations. “We are very pleased to host the inaugural Korea Health & Beauty Festa in Kuwait,” he said. “This event comes at a time when we are witnessing a rapid rise in travel between our countries, particularly from Kuwait to Korea.”

The Ambassador noted that more than 4,400 Kuwaiti nationals visited Korea in 2024, marking a 65 percent increase from the previous year and a 27 percent rise compared to pre-pandemic figures in 2019. “Today’s B2B event is aimed at fostering partnerships between stakeholders in the healthcare and travel sectors, as we explore new avenues for cooperation,” he added. The main event was held on May 16 and 17 at The Avenues, Kuwait’s premier shopping and lifestyle destination. An official opening ceremony took place on May 16 at 7 pm, attended by VIP guests and dignitaries.

More than 20 leading Korean institutions and travel agencies specializing in medical tourism participated in the festival, showcasing the latest innovations in skincare, wellness treatments and healthcare services. Visitors had the opportunity to engage in on-site consultations, AI-powered skincare diagnostics, and Korean-style massage therapies. Beauty demonstrations were also held, providing a first-hand look at Korean cosmetic trends.

In addition to its medical and wellness focus, the festival featured vibrant cultural activities, including traditional Hanbok dress-up sessions, Korean craft workshops, and a series of live performances such as K-pop showcases and the internationally acclaimed non-verbal performance Nanta. Organized in collaboration with the Korea Tourism Organization, the initiative aims to strengthen tourism and medical partnerships between Korea and Kuwait, while positioning Korea as a leading destination for wellness, beauty and cultural enrichment.

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KIPCO Group companies organize blood donation drive on World Donor Day

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KUWAIT: For the second consecutive year, Kuwait Projects Company (Holding) – KIPCO, Kamco Invest, United Real Estate Company (URC), and United Facilities Management (UFM) came together to organize a blood donation drive in collaboration with the Kuwait Central Blood Bank, under the theme “Be the Reason”. The campaign reflects a powerful message that by choosing to donate blood, each individual has the power to be the reason someone heals, survives, or finds renewed hope. This initiative was held in occasion of World Blood Donor Day, which takes place annually on June 14. Building on the success of last year’s campaign, this initiative reflects the group’s continued dedication to corporate social responsibility and collective action that delivers sustainable community impact.

Hosted at the Chairman’s Club on the 54th floor of KIPCO Tower, the drive witnessed strong engagement from employees across all participating companies, reinforcing a shared culture of collaboration and social solidarity. The initiative aligns with the strategic direction of KIPCO Group companies in integrating Environmental, Social, and Governance (ESG) principles into their operations. By actively supporting public health through meaningful initiatives, the group demonstrates its ongoing commitment to sustainability and community well-being. This campaign reaffirms the power of unified efforts between sister companies and healthcare partners in driving real, lasting change.

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NBK organizes blood donation campaign for its employees

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KUWAIT: In line with World Blood Donor Day and as part of its social responsibility and community service, National Bank of Kuwait organized a successful blood donation campaign for its employees at the bank’s headquarters where employees from different departments and sectors showed strong participation and desire to contribute to this noble act, further highlighting NBK’s belief that such campaigns play an effective role in providing support for the ill and in need.

Such campaigns are part and parcel of NBK’s strategy, as it aims to raise society’s awareness about the importance of donating blood, as well as highlight how this act can save many lives and further enhance Kuwait’s blood bank inventory. Moreover, NBK strives to instill acts of social responsibility at the core of its strategy, as it stands as an effective partner in social development through its various campaigns as well as the educational, environmental and healthcare initiatives that have become a true embodiment of the bank’s deep commitment towards serving all society’s segments.

On their part, the Blood Bank team commended this benevolent initiative and applauded NBK’s humanitarian endeavors that have always strived to serve the nation and society in the best way possible. NBK has always organized blood donations in support of Kuwait’s Blood Bank and as an expression of social solidarity. Furthermore, NBK is committed to providing support for all healthcare institutions by organizing relevant events and campaigns to raise awareness and promote healthy lifestyles. It should be noted that NBK’s record is filled with pioneering social and humanitarian initiatives across different sectors, including health awareness and illness prevention campaigns. At the forefront of these campaigns comes breast cancer awareness and early detection, diabetes, prostate cancer and many others.

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Kuwait, Russia celebrate growing tourism, plan energy investment talks

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KUWAIT: Assistant Foreign Minister for European Affairs Ambassador Sadiq Marafi reaffirmed the strength of Kuwaiti-Russian relations, which were formally established in 1963, and expressed hope for expanded cooperation in the years ahead.

Speaking to the press on the sidelines of the Russian Federation’s National Day celebration, held Thursday at the Russian Embassy in Kuwait, Marafi noted a significant increase in Kuwaiti tourism to Russia, especially to emerging travel destinations within the country.

On the economic front, Marafi announced that a joint committee is set to convene during the upcoming Energy Summit to explore mutual investment opportunities.

During the event, Russian Ambassador to Kuwait Vladimir Zheltov lauded Kuwait as a longstanding and trusted partner, recalling the historic visit of Russian naval vessels to Kuwait during the reign of His Highness the late Amir of Kuwait Sheikh Mubarak Al-Sabah, known as Mubarak the Great. He also emphasized that Kuwait was the first Gulf state to establish diplomatic relations with Russia in 1963.

“We value the wisdom and pragmatism of Kuwait’s leadership. Despite global political shifts, our cooperation continues across trade, economy, energy, military-technical sectors, and humanitarian areas,” he said. The ambassador also celebrated the rapid growth of tourism between the two nations.

Marking Russia’s National Day, Zheltov paid tribute to Russia’s history and cultural legacy. “We are proud of our ancestors, who built a unique civilization and a great Russian culture across the vast Eurasian landscape.” He spoke of Russia’s resilience in the face of historic and modern challenges. “Russia continues to champion a fair and multipolar world based on equality and indivisible security,” he said.

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