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Kuwait unveils ‘Leadership Through Willpower’ campaign, ‘Visit Kuwait’ tourism platform

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‘Visit Kuwait to’ include e-visa services, interactive maps, cultural and entertainment listings

KUWAIT: In a move to advance sustainable media content and elevate Kuwait’s tourism and cultural profile, the ministry of information and culture on Sunday launched the national campaign “Leadership Through Willpower.” The initiative, spearheaded by Minister of Information and Culture and Minister of State for Youth Affairs Abdulrahman Al-Mutairi, reflects the ministry’s commitment to adopting modern media strategies, nurturing innovation and strengthening Kuwait’s image at home and abroad.

Speaking at the launch ceremony held at the Sheikh Jaber Al-Ahmad Cultural Centre, Al-Mutairi described the campaign as a milestone that showcases projects aligned with the ministry’s strategy to build a modern media landscape, create a vibrant tourism scene and reinforce a cultural identity that reflects Kuwait’s legacy and aspirations. He stressed that the campaign is not a passing initiative but part of an integrated national vision. “What has distinguished Kuwait throughout history is that its people never believed in the impossible. They faced challenges, created opportunities, and turned willpower into a path to leadership,” he said.

Highlighting tourism initiatives, Al-Mutairi announced the launch of the “Visit Kuwait” platform on Nov 1, a unified national gateway for visitors and investors. The platform will include e-visa services, interactive maps, cultural and entertainment listings and exclusive offers developed in collaboration with the private sector.

A key feature of the platform is “Rashed”, an AI-powered assistant designed to answer inquiries, provide guidance and collect user feedback. “Rashed will serve as a digital hub, giving tourists and residents access to services, discounts, and offers that enrich the overall experience,” the minister noted. The platform will act as a single window for local and international investors across hotels, restaurants, transport, entertainment and sports.

Turning to the media sector, Al-Mutairi unveiled plans for 18 new programs on Kuwait TV starting in October, featuring fresh media talent and covering diverse cultural, social and entertainment topics. He also announced a revamped lineup for Kuwait TV’s Al-Akhbar (News) channel, with 13 new shows and 15 upgraded programs focused on reliable reporting, in-depth analysis, sports coverage and community-driven storytelling.

“The programming will not only deliver news but also reflect everyday Kuwaiti life, ensuring authenticity while keeping pace with regional and international standards,” he said. Al-Mutairi added that Kuwait TV will continue to stimulate the creative economy by boosting studio production, collaborating with private companies and investing in modern content creation.

The minister affirmed that the combined initiatives — including Leadership Through Willpower, the Visit Kuwait platform, the new Kuwait TV programming cycle and the renewed Al-Akhbar news channel — represent a comprehensive strategy to integrate media, culture and tourism. “These projects form an ecosystem that strengthens Kuwait’s identity and opens doors to the future,” Al-Mutairi said. “The campaign reaffirms Kuwait’s commitment to excellence and innovation across media, culture and tourism, ensuring that Kuwait’s story is told with creativity and authenticity on the regional and global stage.

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Army Chief decorates 35th batch of officers with colonel rank

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KUWAIT: Chief of the General Staff of the Kuwaiti Army Lt Gen Khaled Al-Shuraian on Monday bestowed the rank of colonel on members of the 35th officers’ batch, in accordance with an Amiri Decree issued by His Highness the Amir Sheikh Meshal Al-Ahmad Al-Jaber Al-Sabah, Supreme Commander of the Armed Forces. In a press statement, Lt Gen Al-Shuraian conveyed the congratulations of Deputy Prime Minister and Defense Minister Sheikh Abdullah Ali Abdullah Al-Salem Al-Sabah to the newly promoted officers.

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He expressed hope the promotions would serve as an incentive for greater dedication and continued service to the nation. The ceremony was attended by Undersecretary of the Ministry of Defense Sheikh Dr Abdullah Mishal Al-Sabah, members of the Military Defense Council and several senior army officers. — KUNA

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Experts discuss climate impact on Kuwait’s economy

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KUWAIT: The Economic Platform, a Kuwaiti media initiative focused on financial markets and corporate performance, held a dialogue session on Monday titled “Climate Change and Economic Challenges” to bolster the country’s sustainable development efforts. The discussion centered on two key themes: the economic impacts of climate change and strategies for adaptation and loss mitigation. The session was moderated by astronomy researcher Khaled Al-Jumaan and featured meteorologist Issa Ramadan, Kuwait Economic Society Secretary General Mohammad Al-Jouan, energy and construction researcher Dr Majed Al-Rashidi, and Building Information Modeling consultant Asmaa Al-Saleh.

Panelists outlined the main drivers of sustainable development in Kuwait, highlighting the interdependence of renewable energy, environmental considerations and infrastructure. They also evaluated the current national landscape in these areas, underscoring their direct connection to the country’s economic performance. Addressing the first theme, participants exchanged perspectives on the effects of climate change on key sectors, including renewable energy production, infrastructure, urban expansion and future development trends in the region. Each expert offered an individual assessment of current conditions and recent scientific findings related to climate, energy and infrastructure and their economic implications.

In the second theme, focused on adaptation and minimizing losses, the speakers stressed the need for modern strategies to confront climate-related economic challenges and maintain balance between growth and environmental responsibility. They called for a forward-looking vision that includes green urban planning, emission reduction, investment in renewable energy projects and enhanced infrastructure development.

Following the session, the participating experts are expected to convene to issue comprehensive recommendations on advancing sustainable development across various sectors of the national economy. Established in 2023, Economic is a Kuwaiti platform that blends in-depth analysis with visual storytelling on major economic and financial issues in Kuwait, the Gulf, the wider Middle East and beyond. — KUNA

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Spain marks National Day, highlights strong relations with Kuwait

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KUWAIT: The Embassy of Spain in Kuwait celebrated the Spanish National Day on Sunday, in the presence of the Deputy Minister of Foreign Affairs, Sheikh Jarrah Jaber Al-Ahmad Al-Sabah, and the Undersecretary of the Ministry of Defense, Sheikh Dr Abdullah Mishal Al-Sabah. In his opening remarks, the Ambassador of Spain to Kuwait Manuel Hernandez Gamallo emphasized the importance of the occasion, marking Spain as one of the oldest nation-states in the world, a country united by diverse languages and cultural traditions.

The ambassador emphasized the strength of the relations between Spain and Kuwait, saying “Our relations with Kuwait are deep and solid, based on cultural affinities and people-to-people relations. Those relations are flourishing more than ever.” He revealed that nearly 50,000 Kuwaiti travelers visited Spain this year, noting that recent visa facilitation measures within the Schengen area have made travel easier.

The Ambassador highlighted significant progress in bilateral cooperation, including the Spanish Kuwaiti Joint Economic Committee held in Kuwait last May, which brought together business leaders and officials from sectors aligned with Kuwait’s Vision 2035. Notably, several agreements are currently in progress to further strengthen trade and investment ties. On the academic level, the Ambassador highlighted Kuwait’s recognition of degrees from 45 Spanish universities, with several institutions including Madrid, Navarra and Barcelona granted “excellence” status in select disciplines, expressing hope to see more Kuwaiti students studying in Spain in the coming years.

He also announced the upcoming direct air connection between Kuwait and Madrid, adding to the existing routes to Barcelona and seasonal flights to Malaga, which will further boost tourism and connectivity. The Spanish Ambassador reaffirmed Spain’s commitment to dialogue among civilizations, the rule of international law, and the defense of human rights, underlining Spain’s recognition of the State of Palestine and its ongoing efforts to promote a just and lasting peace in the Middle East, commending Kuwait’s steadfast humanitarian role and its contribution to regional stability.

He added “Spain salutes the State of Kuwait as a staunch defender of international law, a factor of stability, and a first-rate contributor to humanitarian causes in the world,” extending congratulations to Kuwait for successfully hosting the GCC–EU Ministerial Meeting held recently in Kuwait. The Ambassador also recognized the 450 Spaniards currently residing in Kuwait, many of whom are professionals working in fields such as education, business, health, sports, energy, and infrastructure. The Ambassador concluded by extending greetings on behalf of King Felipe VI and the Government of Spain, wishing continued progress and prosperity to the State of Kuwait and its people.

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