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Zain launches ‘Bede’ Fintech Platform in Sudan

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KUWAIT / SUDAN, Apr 17: Zain Fintech, the financial services arm of Zain Group, a leading provider of innovative technologies and digital ‎lifestyle communications operating in eight markets across the Middle East and Africa, has launched the ‎‎‘Bede’ Digital Wallet in Sudan. ‎

The safe and secure platform will empower Zain customers in Sudan to carry out a wide range of financial ‎transactions directly via their mobile phones, without the need for a traditional bank account or card. ‎Significantly, the service is designed to work across different phone types, including basic feature and smart ‎phones, catering for the needs and requirements of the Sudanese community.‎

The initial launch phase of the service includes core transactions such as money transfers, airtime top-ups, bill ‎payments, merchant purchases, and cash deposits and withdrawals through a broad network of certified agents ‎operating across neighborhoods and market locations. ‎

The launch ceremony held in Port Sudan was attended by representatives of the Sovereign Council, federal and ‎state ministries, ambassadors, Zain management as well as industry specialists, banking partners, and media ‎representatives.‎

Malek Hammoud, Zain Group Chief Investment and Digital Officercommented, “The launch of ‘Bede’ marks a ‎major leap towards achieving digital transformation, enhancing financial inclusion, and empowering families, ‎women and youth in Sudan. The wallet’s role is to simplify everyday financial interactions and support citizens’ ‎daily lives. Bede has already been successfully deployed in Bahrain and the dynamic platform has gained a ‎strong reputation for its efficiency, ease of use, and high reliability. We expect to replicate this performance in ‎Sudan and other Zain markets.”‎

Hammoud continued, “Bede aims to allow everything to be made in the palm of one’s hand, cateringto ‎consumers’ lifestyles and emerging demands beyond basic telecom services. The introduction of Bede in Sudan ‎represents a major step in Zain’s strategic ‘4WARD-Progress with Purpose’ aspirations to expand its regional ‎leadership in the fintech arena supported by our footprint, customer base, and leading technologies.”‎

The rollout of Bede in Sudan is set to occur in three phases. The first involves the initial offer of the service, ‎while the second phase incorporates its integration with additional banks in Sudan and the addition of services ‎including electricity purchases and access to various government transactions. The third phase will introduce ‎banking services, international remittance services, savings and financing products, and full interoperability with ‎all banks operating in Sudan.‎

Bede operates under robust strategic partnerships and in full alignment with the policies of the Central Bank of ‎Sudan, which regulates and supervises digital wallet activities through clear legal frameworks and governance ‎policies. Several banksoversee the management of Bede’s trust accounts, ensuring accurate settlements and ‎transparent financial reporting.‎

Bede complies with national standards for anti-money laundering, anti-corruption, customer data protection, ‎and financial transparency, with the wallet also offering a secure and integrated digital financial experience that ‎prioritizes data security and user privacy.‎

More on Bede

The core value of Bede is based on the belief that everyone deserves equal opportunities to achieve their full ‎potential, and Zain is committed to leveling the playing field for all individuals.‎

The impact of Bede inSudanwill go beyond convenience and efficiency. It is designed with inclusivity at its core, ‎ensuring that it is accessible and beneficial to everyone, whether the individual is looking to transfer money to ‎their loved ones, purchase an item or manage their day-to-day expenses more efficiently.‎

Bede represents another offering in Zain’s mission to provide “meaningful connectivity” and ‘financial inclusion’ ‎to communities across all the markets in which it operates. For more, please visit https://bede.sd/‎

The Bede name and logo

Bede stems from the Arabic meaning of “in my hand”, hence the customers’ freedom to manage their ‎financials, the way they desire, in their own hands. The brand’s colors are inspired by a human approach which ‎translates to a friendly and approachable personality. The primary colors are black and white with injected bright ‎and playful colors which focus on the positive energy of banking and the human element of the brand that ‎offers a clean and direct approach. With its brand slogan “When you get more, you do more”, Bede believes in ‎providing the tools and solutions that allow everyone a level playing field to be able to achieve and go as far as ‎possible.‎

The Zain Fintech umbrella

As the financial services arm of Zain Group and playing a key part of Zain’s ‘4WARD’ strategy by introducing and ‎overseeing fintech services across the company’s Middle East and African footprint, Zain Fintech focuses on ‎rolling out innovative products and services related to payments, remittances, credit cards and micro-finance ‎within the Zain ecosystem and beyond. Other entities championed by Zain Fintech include Bede in Bahrain, Zain ‎Cash in Iraq and Jordan, and Tamam in Saudi Arabia. Zain aims to roll-out Bede services in Kuwait soon, subject ‎to regulatory approvals.‎

Innovation and investing in viable digital services such as the fast growing and much needed fintech sector is ‎critical to Zain’s sustained evolution and success in providing the communities it serves with appealing and much ‎needed digital lifestyle services.‎

Business

Real estate transactions dip sharply in Kuwait

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KUWAIT CITY, Sept 9: The real estate market witnessed a significant decline in the number and value of transactions in the first week of September, compared to the same period last year, as well as the last week of August. This is a clear indication that the market has entered a period of relative calm and investment anticipation driven by seasonal factors and qualitative shifts in transactions, particularly commercial real estate, which accounted for about 60 percent of the total trading value during the week, compared to only three transactions. It reflects the interest of major institutions or entities in ‘heavy’ commercial transactions. The weekly report of the Real Estate Registration and Documentation Department at the Ministry of Justice for the period from Sept 1 to 3 showed that the number of real estate transactions was 62, with a total value of KD83.92 million.

These include 37 private transactions worth KD 13.5 million, 22 investment transactions worth KD 17.6 million, and three commercial transactions worth KD 52.8 million. Compared to the first week of September 2024, weekly trading recorded a decline of approximately 39 percent in the number of transactions, compared to a 16.8 percent increase in total value due to the completion of qualitative commercial deals. The number of transactions during that period reached 101, valued at KD 69.8 million, reflecting a quantitative decline versus a qualitative increase in transactions on an annual basis. Compared to trading during the fourth (and final) week of August 2025, the decline was more severe, with 139 transactions recorded, valued at KD 163.24 million.

This is a decline of approximately 55 percent in the number of transactions (77 transactions) and a 49 percent decrease in the value or KD 79.32 million. It is a clear indication that the market has entered a short-term slowdown after a remarkable wave of activity in August. Regarding private real estate transactions, they declined from 89 in the last week of August to just 37, a decrease of nearly 58 percent. The value also fell from KD 33.4 million to KD 13.5 million — by KD19.9 million, a decrease of nearly 60 percent. This indicates a decline in residential ownership activity due to travel or investors’ anticipation of market movements following the recent enactment of several real estate laws. Despite the decline in the number of investment transactions from 28 in August 2025 to 22 in September, the value of transactions increased to KD 17.6 million, compared to KD 15.3 million in August. It means continued demand for investment properties and the search for attractive, quality opportunities. As for commercial transactions, only three transactions were recorded this week, worth KD52.8 million or 60 percent of the total weekly trading value. It shows the execution of quality deals and investors’ focus on quality transactions and assets with long-term returns.

By Marwa Al-Bahrawi
Al-Seyassah/Arab Times Staff

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Kuwait urges GCC tax reform for economic integration

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Kuwait urges GCC tax reform for economic integration

Undersecretary of the Kuwaiti Ministry of Finance, Aseel Al-Munifi

KUWAIT CITY, Sept 9: Undersecretary of the Kuwaiti Ministry of Finance, Aseel Al-Munifi, on Tuesday emphasized the need to develop the tax system and achieve financial sustainability to promote economic integration among Gulf Cooperation Council (GCC) member states.

Speaking at the 15th meeting of the Committee of Heads and Directors of Tax Administrations in GCC countries in Kuwait, Al-Munifi said the meeting is part of ongoing efforts to coordinate GCC tax authorities and develop mechanisms to unify joint tax policies that serve the interests of member states and their populations.

She expressed hope that the annex to amend the unified excise tax agreement would be signed at the upcoming financial and economic cooperation meeting scheduled in Kuwait next October, which will bring together the GCC finance ministers. Al-Munifi also commended the heads and directors of tax authorities and the Unified Tax System Working Group for their efforts in preparing studies, working papers, and recommendations.

Khalid Al-Sunaidi, Assistant Secretary-General for Economic and Development Affairs at the GCC General Secretariat, said the meeting continues the process of cooperation among GCC countries in tax policies. He noted that the aim is to unify tax frameworks, enhance economic integration, and support competitiveness at the regional and international levels.

Al-Sunaidi added that discussions at the meeting included outcomes from the GCC Unified Tax System Working Group on redefining energy drinks to reduce the consumption of unhealthy products, and plans to establish a comprehensive electronic system for all types of indirect taxes, alongside other related topics.

During the meeting, GCC tax heads and directors reviewed recommendations and decisions from the 14th meeting and previous sessions, submitting them to the undersecretaries of finance in the GCC. It was agreed to form a technical working group to develop the electronic system for indirect taxes and to redefine energy drinks in the Unified Excise Tax Agreement according to international definitions and classifications.

The 15th GCC Tax Committee meeting held in Kuwait.

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Kuwait aims to attract value-added direct investments

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KUWAIT CITY, Sept 9: The Kuwait Direct Investment Promotion Authority (KDIPA) on Monday announced that BlackRock has obtained regulatory approvals and commercial licenses to operate in Kuwait, reflecting confidence in the country’s economic development.

KDIPA Director General Sheikh Dr. Meshaal Al-Jaber Al-Ahmad Al-Sabah told KUNA that Kuwait is committed to attracting value-added direct investments, with a strong focus on developing national competencies, strengthening long-term partnerships, and ensuring sustainable growth based on knowledge.

BlackRock CEO and Chairman Larry Fink said the company values its decades-long partnership with Kuwait and looks forward to reinforcing it through a direct presence in the country, contributing to the financial system, and supporting the development of national competencies.

The initiative aims to achieve several strategic objectives, including enhancing mutual trust between the company and its clients and supporting Kuwait’s “New Kuwait 2035” vision, in line with BlackRock’s broader goal of contributing to the development of capital markets in the Middle East.

BlackRock will start operations in Kuwait with an office that includes a customer service team, a financial advisory team, and an Aladdin system team, enabling the provision of advanced investment solutions and services. Ali Al-Qadi has been appointed head of the Kuwait office while continuing his role as head of client team management for both Kuwait and Qatar.

The Capital Markets Authority of Kuwait officially granted a license to BlackRock Advisors – United Kingdom Limited to operate as an investment advisor in Kuwait. The authority described this as a step that underscores Kuwait’s growing position on the global financial map, noting that BlackRock is one of the world’s largest asset managers.

The CMA said the move marks a milestone in developing Kuwait’s financial market and confirms the country’s ability to attract major international institutions, aligning with national efforts to consolidate Kuwait’s vision as a leading global financial and commercial center.

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