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Zain publishes 14th annual sustainability report, titled ‘The New Paradigm Shift’

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KUWAIT: Zain Group, a leading provider of innovative ICT and digital lifestyle communication services operating in eight markets across the Middle East and Africa, released its 14th annual sustainability report, entitled: ‘The New Paradigm Shift,’ reflecting the company’s dedication to responsible business practices. Zain remains one of the most transparent and accountable corporate entities in the entire Middle East and North Africa region with respect to the publication of its sustainability programs and their outcomes. As in previous years, the report reflects Zain’s commitment to meaningful connectivity that leads to equitable systemic change and empowers the communities that Zain proudly serves, which is at the center of Zain’s Corporate Sustainability strategy on development and economic empowerment.

‘The New Paradigm Shift’ highlights the numerous sustainability programs and their outcomes implemented under the four pillars of Zain’s corporate sustainability strategy – namely ‘Climate Change; Operating Responsibly; Inclusion; and Generation Youth’; that embrace and emphasize the material importance to the company of addressing issues related to preserving the planet and safeguarding it for future generations; access to connectivity and reducing the digital literacy gap; displacement; as well as employee development and social well-being, given the rise in geo-political and economic issues regionally.

Commenting on the publication, Zain Group Chief Sustainability Officer, Jennifer Sulieman said, “We are in an era of technological innovation that allows us to develop and introduce initiatives that are the most impactful they have ever been. Zain takes responsibility as a regional pioneer in bringing the latest technologies that drive positive societal development and meaningful connectivity across our footprint.”

Suleiman continued, “What Zain does matters, and we continue to implement ESG principles, climate action, children rights, displacement, connectivity, advancing digital transformation, literacy, and stakeholder collaboration to build resilience, so that amid socio-economic challenges and regional conflicts, Zain may remain a beacon of hope, delivering life-changing solutions for the benefit and upliftment of current and future generations.”

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During 2024, the company’s agenda continued to be driven by efforts to address socio-economic and environmental challenges across its footprint. Zain cemented the four pillars of its sustainability strategy through a comprehensive engagement process with various stakeholders. These included:

Climate Change: Focused on decarbonizing the business and transition towards Net-Zero by 2050 by receiving official approval from SBTi on its Net-Zero targets, Zain developed its water management plan to the unique conditions of each country operation. The plan detailed specific measures aimed at improving water usage across all of Zain’s markets that saw the company achieve a 5.89 percent reduction of water consumption in comparison to 2023.

Furthermore, Zain continued in its commitment to CDP and provided its Climate Change Action, demonstrating a commitment to biodiversity conservation and nature preservation as integral components of its broader dedication to climate action. For example, Zain Omantel International (ZOI) requires its partners to conduct thorough environmental impact assessments aligned with regulatory and international standards.

Operate Responsibly: Embedding Environment, Social, and Governance (ESG) principles across the entire value chain, the company further developed and scaled the supplier training program, launching its second training video highlighting the importance of upholding human rights, promoting ethical labor practices, as well as setting up grievance mechanisms.

Zain trained 185 suppliers in 2024 in Zain’s Supplier Code of Conduct, human rights and anti-corruption. Additionally, Zain continued its Supplier Self-Assessment questionnaire process with 604 suppliers groupwide to validate their commitment and alignment to sustainability policies and ethical principles. In addition, the company continued to contribute to employment opportunities through Zain’s distribution channel, in 2024 the company generated around 114,000 jobs across its value chain.

Inclusion: Aiming to reduce the digital inequality gap, the fourth cycle of ‘Women in Tech’ program launched in Kuwait, Bahrain, Iraq, Jordan, Saudi Arabia and Sudan to better address the needs of the target community through focus groups, surveys, and feedback sessions. A total of 485 young women joined the program across the Group, reflecting a 16 percent increase from 2023.Similarly, to better serve customers from the disability segment, the company provided specialized bundles for this demographic in Bahrain, Jordan, Kuwait and Saudi Arabia.

Zain continued to place a high priority on enhancing the skills of its employees either by upskilling or reskilling its workforce in line with the company’s 4 SIGHT digital transformation strategy. The Zain Inclusion, Diversity, & Equity University (IDEU) continued its collaboration with the prestigious IE University in Spain with the aim of extending learning opportunities to 2,000 Zain employees to participate in an inclusive online Digital Transformation program, also offering the possibility of attaining a master’s degree.

Generation Youth: Aimed at building resilience across communities by targeting 16 million children and youth, the company was recognized amongst 3,000 of the largest corporations globally on key children’s rights categories, whereby the company scored higher than the sector and industry averages, tripling the ranking of many regional corporates. In the benchmarking rankings, Zain scored 8.4/10 overall against a sector average of 5.6/10 and a regional average of 2.8/10. The average of all companies benchmarked was 4.3/10.

As an advocate for children’s rights and in alignment with the UN’s Sustainable Development Goal 16.2, which aims to end all forms of violence against children by 2030, Zain continued to support the cause by introducing a powerful campaign in response to the rising global violence that is impacting children disproportionately. This initiative followed the escalating crises and conflicts worldwide, where children are bearing the brunt of severe hardships and violence, affecting their physical and mental well-being.

The campaign, titled #EveryChildHasRights, was designed to highlight the critical threats faced by children in conflict-affected regions and support for their protection. It included a compelling video underscoring the urgent need to safeguard children’s rights, engaging audiences in meaningful and emotional dialog. Through this campaign, Zain aimed to create a global call to action and foster a deeper understanding of the pressing issues at hand.

The campaign successfully garnered 16.5 million impressions across Zain’s footprint during 2024, amplifying its message and driving significant awareness on this crucial issue. Also in 2024, Zain launched a two-phase campaign on excessive screen time focusing on both children and parents, reaching 43.9 million impressions and prompting 82 percent of viewers to set screen time boundaries. Polls undertaken of the successful campaign indicated a 100 percent increased awareness on managing screen use.

Moreover, Zain continued its partnership with Child Helpline International (CHI), advancing its three-year MoU to support and improve the effectiveness of child helplines across Zain’s footprint. This collaboration strengthens engagement between helplines and key child protection stakeholders, including governments and regulators, while advancing platform technologies and expanding services to instant messaging and social media.

Towards the end of 2024, Zain unveiled a new enhanced five-year corporate strategy, ‘4WARD-Progress with Purpose’. The new program builds on the success of the 4SIGHT strategy and is focused on continuity, acceleration, collaboration and innovation, and is designed to foster value creation by accelerating the company’s evolution from a predominantly mobile centric operator into a purpose driven and sustainability focused technology entity. Zain looks to maximize its full potential as a customer-centric, future-proof, and impactful leading regional TechCo conglomerate, and its sustainability strategy will be adapted accordingly. ‘The New Paradigm Shift’ is accessible in a digital-only format and can be downloaded here.

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Kuwait envoy urges using digital tools for peace, recovery

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RIYADH: Kuwait’s Ambassador to Saudi Arabia and Permanent Representative to the Digital Cooperation Organization (DCO), Sheikh Sabah Nasser Sabah Al-Ahmad Al-Sabah, on Monday underscored the importance of employing digital technologies to support peacebuilding, humanitarian efforts and post-conflict reconstruction as pathways to stability and prosperity.

Representing Kuwait, which holds the DCO presidency for 2025, Sheikh Sabah delivered his remarks at the fifth edition of the Digital Cooperation Diplomacy series, jointly organized by the Kuwaiti Embassy in Riyadh and the DCO under the theme “Digital Tools to Enhance Post-Conflict Recovery.” The event was attended by DCO Secretary-General Dima Al-Yahya, former UK Minister of Culture and Digital Economy Lord Ed Vaizey, alongside a host of ambassadors and diplomats accredited to Riyadh.

In his speech, Sheikh Sabah stressed the urgency of deepening cooperation in the face of global challenges and advancing policies that ensure the effective use of digital tools in conflict resolution and recovery. “The participation of diplomats in this dialogue reflects their commitment to the objectives of the DCO,” he said. He reaffirmed Kuwait’s strong support for the organization’s mission to accelerate digital prosperity and inclusive growth, highlighting the importance of building a more resilient and prepared digital ecosystem through collaboration and collective action.

“The convening of this dialogue comes at an exceptional time when Kuwait attaches great importance to digital transformation as part of its Vision 2035, while working to advance the shared interests of the international community,” Sheikh Sabah said. He noted that Kuwait’s simultaneous presidency of both the DCO and the Gulf Cooperation Council this year underscores the weight of its responsibilities amid mounting global challenges. DCO Secretary-General Dima Al-Yahya, for her part, emphasized the critical role of digital technology in post-conflict recovery, noting that today’s crises have displaced more than 122 million people worldwide. “Wars and disasters tear apart institutions, erode trust and displace families,” she said.

“But digital reconstruction can help accelerate recovery, rebuild societies on stronger foundations and design systems that are more just and effective.” She called for flexible, realistic and responsive international cooperation to keep pace with rapid digital transformations, while urging stronger partnerships between governments, technology companies, academia and civil society to ensure that digital transformation benefits reach the most vulnerable.

Former UK Minister Lord Ed Vaizey also highlighted the transformative potential of technology in rebuilding societies. “From restoring basic services to creating opportunities for young entrepreneurs, digital innovation offers hope even in the most difficult circumstances,” he said. The dialogue, held under Chatham House rules, brought together ambassadors from DCO member states and international partners for an open exchange on harnessing digital tools to promote peace, reconstruction and long-term stability. — KUNA

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Cabinet approves draft laws on real estate, children

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KUWAIT: The Cabinet on Tuesday received a detailed presentation from Governor of the Central Bank of Kuwait Basel Ahmad Al-Haroun on Fitch Ratings’ recent affirmation of Kuwait’s sovereign credit rating at AA- with a stable outlook, highlighting the country’s strong domestic financial position and exceptionally robust external balance. Following the weekly Cabinet meeting chaired by His Highness the Prime Minister Sheikh Ahmad Abdullah Al-Ahmad Al-Sabah at Bayan Palace, Deputy Prime Minister and Minister of Cabinet Affairs Shareeda Abdullah Al-Maousherji said the presentation outlined the framework for sovereign credit ratings, Kuwait’s rating trajectory, analytical pillars and factors that could impact future ratings.

The Cabinet reiterated its commitment to continuing financial reforms to strengthen Kuwait’s sovereign credit standing globally. Earlier in the meeting, ministers reviewed messages sent to His Highness the Amir Sheikh Meshal Al-Ahmad Al-Jaber Al-Sabah from foreign leaders regarding bilateral relations and cooperation across multiple sectors. On domestic projects, Minister of Public Works Dr Noura Mohammad Al-Mashaan briefed the Cabinet on coordination efforts with the Audit Bureau and the Central Agency for Public Tenders, alongside representatives from the Ministry of Interior, General Authority of Civil Aviation, and the Fatwa and Legislation Department.

Discussions focused on enhancing coordination to ensure the New Passenger Terminal (T2) project at Kuwait International Airport meets the highest standards of quality and efficiency. The Cabinet called on all relevant authorities to intensify efforts, address challenges, and accelerate project implementation according to the specified timeline.

In legislative matters, the Cabinet approved a draft decree-law amending certain provisions of Law No 21 of 2015 on Children’s Rights. The amendments aim to ensure newborns are added to the father’s nationality portfolio, with penalties for non-compliance as stipulated in Article 81. The Ministry of Interior, in coordination with the Fatwa and Legislation Department, will prepare an explanatory memorandum for the decree-law, which will be submitted to His Highness the Amir for approval.

The Cabinet also reviewed and approved draft decrees concerning controls on real estate ownership by non-Kuwaitis under Decree-Law No. 74 of 1979, and amendments to Decree No 37 of 1994 establishing the Kuwait Institute for Judicial and Legal Studies. These draft decrees, along with a unified industrial regulation law for GCC countries and several memoranda of understanding with foreign governments, will be submitted to His Highness the Amir. The meeting concluded with the Cabinet approving additional agenda items and referring specific topics to relevant ministerial committees for further review and reporting. — KUNA

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UN Special Rapporteur calls on Kuwait to form women’s ministry

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KUWAIT: Women in Kuwait continue to face challenges in reporting incidents of violence due to “insufficient specialized judicial courts, ineffective shelters and limited protection systems”, United Nations Special Rapporteur on Violence against Women and Girls Reem Alsalem said on Monday in a press conference held at UN House in Kuwait. She emphasized the need for both immediate improvements — such as strengthening shelters and outreach programs — and broader structural reforms, including the establishment of “a stand-alone ministry or high council on women reporting directly to the prime minister.”

Victims continue to face obstacles in accessing justice, Alsalem stressed, pointing to long litigation processes, social stigma, and poor coordination between police, prosecution, and social services. She noted that while family violence courts and hotlines exist, “all shelters that officially exist were under renovation at the time of my visit and could therefore not be accessed”.

The Special Rapporteur drew attention to the plight of domestic workers and migrant women, who remain highly vulnerable under the sponsorship (kafala) system despite protections under the Domestic Workers Law of 2015. She welcomed recent measures that allow temporary sector transfers but said, “their impact remains limited in the face of insufficient enforcement and limited inspection of work conditions.”

Alsalem also highlighted serious nationality-related challenges. Kuwaiti women married to non-Kuwaiti men cannot pass on their nationality to their children on an equal basis with men. She described the consequences for these children as “systemic legal and social discrimination”, leaving them excluded from senior positions in the public sector and dependent on their mother’s legal status, which they lose upon her death.

Equally concerning, she said, was Kuwait’s recent resort to the withdrawal of nationality, a policy introduced in 2024 that has left tens of thousands affected. “Women bear a disproportionate burden, as the majority of those whose citizenship has been revoked are foreign women who had naturalized via marriage to Kuwaiti men,” Alsalem noted, describing the impact as devastating: Loss of jobs, property, pensions, housing, travel rights and access to basic services. While she acknowledged mitigation efforts such as temporary passports and an online appeals portal, she emphasized the need for an independent appeals mechanism under the judiciary.

Looking ahead, Alsalem underscored the need for better data collection, awareness campaigns to challenge harmful societal norms, and “one-stop shops” that provide safe spaces and comprehensive services for survivors of violence. She urged Kuwait to engage more closely with civil society organizations in running shelters and outreach programs.

Despite these challenges, Alsalem acknowledged Kuwait’s positive steps. She welcomed reforms such as the 2020 Domestic Violence Law, the 2025 Penal Code amendments abolishing leniency in so-called “honor killings,” and the 2025 reform of the Personal Status Law raising the marriage age to 18 for both sexes. She also noted Kuwait’s progress on equal pay for equal work, growing female participation in leadership, judiciary, diplomacy, and sports, and its humanitarian role in crises from Gaza to Sudan.

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