LONDON: HBR, Kuwait’s popular smashburger concept, is proud to announce the opening of its first international location in London’s bustling Victoria district. Marking a major milestone for the brand, HBR London will officially open its doors on 13th June, ready to serve Londoners their bold, crave-worthy burgers that make it a sensation at home.
With nine thriving locations across Kuwait and two food trucks, HBR is famous for top-quality, fresh ingredients, playful menu and irresistible smashburgers. Now, Londoners will have the chance to enjoy HBR’s best-selling items – ranging from juicy smashburgers to crispy chicken favorites and indulgent sides.
“Launching HBR London is a proud moment for our entire team in Kuwait,” said Aseel AlTurkait, Chief Support Services Officer at AlThiqa Food Group Company. “We’ve worked hard to craft something special back home, and we’re excited to share that with the global food scene, starting with the UK. London is a city that appreciates great burgers, and we’re confident HBR will bring something fresh to the table – bold flavors, a vibrant setting, and the energy that keeps people coming back.”
HBR London will feature a curated selection of the brand’s greatest hits. Menu highlights include:
The OG – a trending favorite featuring double-smashed patties, melted cheese, and tangy pickles
Double Trouble – a cheesy, saucy twist on the original smash
Chick Flick and Classy Chick – irresistible chicken burger options
The Shroom – a satisfying pick featuring a beef patty, loaded with mushrooms and Swiss cheese
Plus, signature sides including HBR fan-favorite curly fries, onion rings, and jalapeño bites
As an added bonus, Bascota is coming to London too and will feature exclusively on HBR’s menu! Known in Kuwait for its signature indulgent cookies topped with ice cream and the famous Lava Cookie Experience, Bascota are bringing their viral sweet creations to the UK for the very first time.
HBR London will offer seating for 28 customers in a quick-service format. An open kitchen design will add to the buzzing atmosphere, giving guests a front-row seat to the burger magic. Just like in Kuwait, the menu will also be available on Deliveroo, UberEats and Just Eat, delivering to local residents and businesses for a quick midweek lunch or weekend treat!