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Zain Kuwait unveils new TVC to promote new traffic law

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In partnership with MoI and in conjunction with the kick-off of the 38th GCC Traffic Week

KUWAIT: Zain announced a new collaboration with the Ministry of Interior, represented by the General Directorate of Traffic, to launch a brand-new television production, coinciding with the 38th Unified GCC Traffic Week under the theme Driving Without a Phone, and in line with the upcoming implementation of the new traffic law starting from 22 April 2025.

The TVC was unveiled during the opening ceremony of the 38th Unified GCC Traffic Week and its accompanying exhibition, held at the Waldorf Astoria Hotel and the Avenues Mall, under the patronage and presence of the Undersecretary of the Ministry of Interior, Lieutenant General Sheikh Salem Al-Nawaf, with the attendance of Assistant Undersecretary for Traffic and Operations Affairs, Major General Yousef Al-Khadda, Zain Kuwait’s Chief Corporate Affairs and Relations Officer, Waleed Al-Khashti, senior security leaders from the General Directorate of Traffic, and representatives of partners and sponsors.

This collaboration reflects the ongoing strategic partnership between Zain and the Ministry of Interior over the past years, which has resulted in many joint efforts and initiatives to raise public awareness around important security topics, including traffic safety and road security. The television production, titled Salute to the Police Officer, aims to raise awareness about the new traffic law, which introduces several amendments designed to enhance road safety, strengthen adherence to traffic regulations, and protect road users. The production stars a group of Kuwaiti children expressing their admiration and respect for Ministry of Interior officers through various interactive scenes on the road, in the operations room, and beyond.

The TVC specifically targets the next generation of road users, while key amendments to the new traffic law are displayed on-screen to inform adult viewers. The production features lyrics by Ahmed Al-Sharqawi, music by Abdullah Al-Shatti, and is produced by Joy Productions. Zain’s participation stems from its ongoing commitment to collaborating with various governmental bodies, including the Ministry of Interior, in adopting initiatives and projects that serve all segments of the community, contribute to the nation’s progress and prosperity, and support the country’s development goals.

The exhibition accompanying the ceremony aimed to promote awareness of the key amendments in the new traffic law, scheduled for implementation on 22 April 2025, raising awareness among visitors—particularly young people and parents—of the importance of adhering to these regulations to ensure the safety and security of all road users. The exhibition also featured many interactive activities and awareness initiatives to deliver its message in a creative way.

The 38th Unified GCC Traffic Week seeks to spread traffic awareness, promote a culture of compliance with road regulations, and protect lives and property, while embedding safe driving behaviors within GCC communities. It also represents an important opportunity to strengthen cooperation between security authorities and community institutions, helping to reduce traffic accidents and foster a safer, more disciplined traffic environment. As one of the nation’s major economic entities, Zain consistently aligns with the state’s social, economic, and security development strategies. The company also expressed pride in being among the first organizations to collaborate with the Ministry of Interior in supporting this initiative, which it hopes will help save lives.

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Exit permit now mandatory for expat workers

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KUWAIT: A decision mandating expatriates working in the private sector to obtain an exit permit with the prior approval of their employers comes into effect on Tuesday, July 1, 2025. Employees need to apply through the Sahel app or the Public Authority of Manpower’s website. The employer must then approve the request online before the authority issues the permit. The decision applies to private sector employees who have residency under article 18. Those who have article 19 residency – self-sponsored – are not required to obtain the exit permit.

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410 students benefit from Educational Care Bank project

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KUWAIT: Al-Safa Charitable Society announced that 410 students across various educational stages have benefited from the Educational Care Bank project for the 2024-2025 academic year. The initiative, implemented in collaboration with the General Secretariat of Endowments, provided a total of KD 100,000 (approximately $330,000) in educational support within Kuwait. Chairman of Al-Safa’s Board of Directors Mohammad Al-Shaya said in a press statement on Monday that the project reflects a shared commitment to supporting future generations by creating an educational environment free from financial obstacles. He emphasized that the initiative also aims to alleviate the financial burden faced by low-income families amid ongoing economic challenges.

Al-Shaya praised the General Secretariat of Endowments for its continued sponsorship of impactful and innovative projects that serve the community, particularly those focused on education. He noted that the Secretariat’s support for this program underscores its strong belief in education as a cornerstone for societal advancement and sustainable development. He added that Al-Safa Charitable Society, through this partnership, seeks to nurture a knowledgeable and responsible generation capable of contributing meaningfully to national development. The project, he explained, targets students who face difficulty in paying tuition fees, reaffirming the association’s belief in the right to education for all—without discrimination or financial barriers. — KUNA

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97,000 reverts and counting: IPC’s role in spreading Islam

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KUWAIT: Although it has been three months since the end of Ramadan, Islamic da’wah in Kuwait is far from limited to the holy month. Through organizations like the Islam Presentation Committee (IPC) — one of the country’s largest and oldest da’wah institutions — outreach efforts continue year-round. Since its founding in 1987, IPC has helped more than 97,000 people embrace Islam, including 2,702 in the past year alone. With over 3.4 million expatriates living in Kuwait — many from diverse religious backgrounds — the country often becomes more than just a place of work.

For many, it becomes the first space where they encounter Islam in a meaningful way. IPC’s efforts extend beyond traditional settings like mosques and religious centers. Thanks to the organization’s efforts, this Ramadan Kuwait did experience a significant increase in conversions to Islam, marking the highest number of conversions in the past seven years. Approximately 730 individuals from various nationalities embraced Islam by the 29th day of Ramadan.

This achievement is attributed to the efforts of 78 male and female preachers and the success of the “Change Their Lives” campaign, which included lectures and the distribution of preaching materials across the country. Much of IPC’s outreach focuses on laborers and domestic workers, meeting them in everyday environments such as markets, salons, workplaces, hospitals, farms, labor inspection offices, and even deportation centers.

Following initial outreach, new reverts begin a structured learning journey starting with a “Basic Islam” course that covers essential beliefs and practices. As they progress, students can enroll in advanced courses on Quranic interpretation, Tajweed, Islamic jurisprudence, Prophetic biography, and Islamic history — all offered free of charge.

Available in 14 languages

Arabic language classes are also available for non-native speakers, including non-Muslims who wish to understand Islamic texts or culture. IPC also supports lifelong Muslims, recognizing that many — especially those from non-Arabic-speaking countries — may never have had the chance to study Islam formally. “We don’t just teach the students — we create a community for them,” said Haya Alawadhi, head of IPC’s Salmiya branch. “A good circle of friends, emotional support from teachers and staff, and even financial assistance when needed.”

Many new Muslims face personal challenges — including separation from family and friends. IPC responds by fostering a family-like environment where instructors and fellow students offer compassion, inclusion and support. After carefully assessing individual needs, IPC also provides financial aid and job placement assistance to ease the transition. With lectures and materials available in 14 languages, the organization ensures accessibility for newcomers of all backgrounds. In 2024 alone, the committee recorded 8,455 students from 39 nationalities enrolled in its programs.

“We don’t call each other by titles”

“We don’t call each other by titles,” Alawadhi added. “We say ‘sister’ and ‘brother.’ You might find an American sitting next to an Asian or a European, and everyone is treated the same. If someone walks in with bias, it fades once they become part of this place.” To further its reach, IPC has expanded into digital outreach, offering social media campaigns, interactive online lectures, and Islamic content to engage younger audiences and remote learners.

IPC’s da’wah efforts are not limited to blue-collar communities. The organization also engages diplomats, professionals, and high-profile guests, presenting them with traditional Kuwaiti gift boxes that include a translated Quran, a tourism brochure, and Islamic educational materials. In 2024 alone, IPC organized around 881 training courses. Alawadhi also shared that IPC trains new Muslims to become future Islamic educators and preachers. “Some of our most active preachers today were once IPC students who converted to Islam,” she added. IPC runs around 14 branches and centers that are spread across Kuwait’s governorates.

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