KUWAIT: The Embassy of the Republic of Korea in Kuwait inaugurated the first-ever Korea Health & Beauty Festa, held from May 15 to 17, 2025. The landmark event spotlighted Korea’s growing global reputation in advanced healthcare, cosmetic medicine, and wellness tourism, offering Kuwaiti audiences an immersive experience of the country’s thriving health and beauty sectors.

Speaking at the B2B session held ahead of the public opening, Korean Ambassador to Kuwait Park Chong-Suk emphasized the significance of the event in light of increasing people-to-people exchanges between the two nations. “We are very pleased to host the inaugural Korea Health & Beauty Festa in Kuwait,” he said. “This event comes at a time when we are witnessing a rapid rise in travel between our countries, particularly from Kuwait to Korea.”

The Ambassador noted that more than 4,400 Kuwaiti nationals visited Korea in 2024, marking a 65 percent increase from the previous year and a 27 percent rise compared to pre-pandemic figures in 2019. “Today’s B2B event is aimed at fostering partnerships between stakeholders in the healthcare and travel sectors, as we explore new avenues for cooperation,” he added. The main event was held on May 16 and 17 at The Avenues, Kuwait’s premier shopping and lifestyle destination. An official opening ceremony took place on May 16 at 7 pm, attended by VIP guests and dignitaries.

More than 20 leading Korean institutions and travel agencies specializing in medical tourism participated in the festival, showcasing the latest innovations in skincare, wellness treatments and healthcare services. Visitors had the opportunity to engage in on-site consultations, AI-powered skincare diagnostics, and Korean-style massage therapies. Beauty demonstrations were also held, providing a first-hand look at Korean cosmetic trends.

In addition to its medical and wellness focus, the festival featured vibrant cultural activities, including traditional Hanbok dress-up sessions, Korean craft workshops, and a series of live performances such as K-pop showcases and the internationally acclaimed non-verbal performance Nanta. Organized in collaboration with the Korea Tourism Organization, the initiative aims to strengthen tourism and medical partnerships between Korea and Kuwait, while positioning Korea as a leading destination for wellness, beauty and cultural enrichment.