Latest News

Indian mango festival showcases uncommon varieties in Kuwait

Published

on

KUWAIT: Kuwait ranks among the top five importers of Indian mangoes, with trade valued at $3 million last year, according to Indian Ambassador to Kuwait Dr Adarsh Swaika. His remarks came during a buyer-seller meet (BSM) hosted at the Kuwait Chamber of Commerce and Industry (KCCI) on Thursday.

The event aimed to strengthen agri-food trade between the two countries by introducing new varieties of Indian mangoes and other value-added agro-products to the Kuwaiti market.

While varieties such as Alphonso, Badami, and Sindoori are already well-known in Kuwait, Ambassador Swaika emphasized the festival’s goal of spotlighting lesser-known yet premium varieties from the Indian states of Uttar Pradesh—the country’s largest mango-producing state—and West Bengal.

Among the featured fruits were Chausa, Mallika, Amrapali, Dussheri, Langra, and the distinctive Fazli mango, which holds a Geographical Indication (GI) tag for its unique origin and characteristics.

The promotional campaign was organized by the Embassy of India in Kuwait in collaboration with the Agricultural and Processed Food Products Export Development Authority (APEDA).

A ten-member delegation of Indian exporters participated in the two-day program from Wednesday to Thursday, which included retail activations, B2B meetings, and public outreach events.

One of the highlights was Mango Mania, a large-scale showcase held at Lulu Hypermarket in Al Rai, where shoppers sampled an array of mangoes flown in specially for the occasion.

On Thursday, the Mango Festival at The Avenues mall drew a diverse crowd including Kuwaiti officials, foreign diplomats, members of the Indian diaspora, business leaders, and families. Visitors enjoyed live tastings and a curated menu of Indian mango-based recipes, celebrating India’s rich culinary heritage.

From July 25–27, the campaign continues across branches of the popular Indian restaurant chain Asha’s, further promoting mango appreciation among local and expatriate diners in Kuwait.

Leave a Reply

Your email address will not be published. Required fields are marked *

Trending

Exit mobile version