KUWAIT: The Italian Ambassador to Kuwait, Lorenzo Morini, affirmed that the opening of the Italian Design Week at the Avenues mall, on Sunday, represents an important opportunity to showcase Italian creativity across various fields. In a press statement on the sidelines of the event, Ambassador Morini said “Most of the companies participating in this week’s activities are already present in the Kuwaiti market. The security systems of the mall are based on Italian technology, while the mall’s interiors were designed using Italian marble, along with Italian furniture and decor that can be seen in every corner.”
He added that several companies from the perfume, eyewear, and automotive industries are also taking part in the event, noting that their presence reflects how deeply Italian products are embedded in daily life in Kuwait, explaining that the aim of the event is to highlight the depth of the cultural and commercial ties that unite the Italian and Kuwaiti peoples.
The Italian Ambassador pointed out that the Italian Design Week will feature traditional performances during the weekend by Italian artists specializing in medieval flag-waving, emphasizing that such activities enrich cultural exchange and bring people closer together. “Italian culture is well-known and much loved in Kuwait. Many Kuwaitis have visited Italy and are very familiar with its products. Our cultural and traditional tastes are quite similar, whether in food, fashion, or design,” he noted.
He further added that the quality of Italian products is what makes them highly sought after in Kuwait despite strong competition, explaining “The Kuwaiti consumer values design and high quality over price, which gives Italian products great potential for future growth.” Regarding the Italian language, Ambassador Morini stated that the embassy is working to expand cooperation with local universities, stating “As part of the Italian Design Week program, several Italian designers will deliver lectures at Kuwait University on architecture and interior design. We believe that youth are the key to the future, and we aim to enhance their knowledge of the Italian language.”
He noted that the number of Kuwaitis fluent in Italian remains limited and that there is a need to broaden educational programs in this area, adding “Even students who study at Italian universities in English still need to learn the basics of the Italian language for daily life.” The opening day concluded with a vibrant musical performance titled “Music of Nations – An Italian Story” at the Amricani Cultural Center, where Italian and Kuwaiti musicians performed a series of inspiring pieces that delighted the audience. Ambassador Morini stressed that music is a universal language understood by all, one that builds bridges of communication and mutual understanding.
